We are aware that there is currently a scam going around online and claiming to be endorsed by Prof Tim Noakes. Neither The Noakes Foundation nor Prof Tim Noakes support or endorse this product. The advertisers have unlawfully and without his permission, associated Prof Noakes with the product in order to misrepresent its qualities. We have reported the issue to the platforms in question, and have attempted to escalate the issue, with little success. If you do spot the advert, you are encouraged to reply to the advertiser and bring the issue to your community’s attention. You are also encouraged to report this to Facebook, Instagram and Shopify. We have been advised that this is part of a fraudulent enterprise, targeting consumers and accepting payment with no intention of supplying any product.
If you have fallen victim to this scam via a website based on Shopify, you can report it here under ‘Malicious and Deceptive Practices’:
Kindly note that our affiliate Eat Better South Africa stamp, shows that a product has been vetted as LCHF compliant. Our affiliates do not use Prof Tim Noakes’ face in their advertising. If you see this, please report it.
Thank you to everyone who reached out to us to report this. We appreciate your ongoing support and assistance in fighting this scam and protecting Prof Tim Noakes name.
We would like to reiterate that the affiliate program offered by The Noakes Foundation is through Eat Better South Africa Africa. A portion of our affiliates’ proceeds is donated to Eat Better South Africa which allows The Noakes Foundation to keep giving back and helping poor communities get better by eating better.
Eat Better South Africa’s mission is to educate under-resourced community members about the dangers of excessive sugar and carbohydrate consumption and to teach them how to make better food choices through dietary education, meal and budget planning, and general nutritional awareness.
The Eat Better SA affiliate program is designed to ensure that customers have peace of mind in knowing that products bearing our stamp fully support their low carbohydrate lifestyle. The Eat Better South Africa affiliated programme is also designed to position our affiliates as a trusted brand and one that the consumer can rely on and has confidence in.
The Eat Better South Africa Affiliate programme is supported by a distinguishable team of health experts, Doctors, Scientists, Dieticians, Nutritionists, and Researchers and has an extensive national and international network of game-changing ambassadors, retailers, innovators, educators and brands. All those involved are committed to changing the world.
Jayne Bullen CEO of The Noakes Foundation was recently interviewed on the Consumer Talk with Wendy Knowler hosted by Pippa Hudson regarding the scams claiming to be endorsed by Prof Tim Noakes. Listent to the full insert here.
For more information contact us at info@thenoakesfoundation.org
