What she says is what she does: Survey versus behavioural measures of food choice
How often did you eat a piece of white bread in the past four weeks? 1 slice per week? More? Are reported memories of food intake similar to actual food behaviour? Much of the burden of non-communicable diseases (NCDs) in developing and developed countries is driven by what people eat and drink, so influencing dietary […]
Celebrating 10 Years of Impact: Honouring Jayne Bullen’s Legacy
This year marks a powerful and emotional milestone for us at The Noakes Foundation, as we celebrate 10 years of Jayne Bullen’s unwavering dedication, visionary leadership, and transformative impact on our organization and the broader health community. Jayne joined The Noakes Foundation in March 2015 as its first employee and quickly became an instrumental force […]
Train like a woman!
Men are from Mars, Women are from Venus… While this usually refers to things like the ability to multitask or find “missing” items around the house, there is no denying that physiological differences between men and women can also be light years apart. For decades, sports science and biomedical research have largely focused on male […]
Whole Body Health: A Balanced Approach to Wellbeing
When we think about health, it’s common to get caught up in the physical aspects – fitness, weight, and the like. But health encompasses so much more than that. Whole body health recognizes that our physical, mental, emotional, and social well-being are all deeply interconnected. Therefore, to thrive, we need to nurture each of these […]
Hypothyroidism care: Insights from our Low-Carb study and what comes next
For millions of women living with hypothyroidism, the journey to better health is rarely straightforward. Weight struggles, fatigue, insulin resistance, and unpredictable symptoms are common frustrations. Standard treatments often center on adjusting thyroid medication to normalize TSH levels, but this “one-size-fits-all” approach leaves many women still feeling unwell. This is why our recent study conducted […]
WHOLE BODY HEALTH
“I’ve tried everything, and nothing works…” “Why do I keep struggling with my weight and energy?” “I want to feel in control of my health, but I don’t know where to start.” Sound familiar? Introducing WHOLE BODY HEALTH – a science-backed, dietician and coach-led, physician-guided 12-week online program designed to facilitate weight loss, balance […]
Calling all the masterminds behind the athletes—the coaches, trainers, nutritionists.
Calling all the masterminds behind the athletes—the coaches, trainers, nutritionists, and support staff who keep the wheels turning and the gains growing! We’re on a mission to learn what you think about pork. Yep, pork. The protein powerhouse that sparks debates and graces (or avoids) plates around the world. Whether you’re all-in on pork as […]
Rethinking Cancer: A Metabolic Approach to Breast Cancer
As we observe October, National Breast Cancer Awareness Month, we are reminded of the ongoing battle against cancer, a complex adversary that continues to challenge researchers and medical professionals. Traditionally viewed as a genetic disease, cancer is increasingly being viewed through a metabolic lens—a perspective that offers transformative insights into its nature and potential treatment […]
Rethinking Alzheimer’s: Are We Asking the Right Questions?
For decades, Alzheimer’s disease has been perceived as a natural consequence of aging or linked predominantly to genetic predisposition. We’ve accepted that age, family history, and lifestyle factors like poor sleep, lack of exercise, or even high cholesterol play their roles. But are we looking deeply enough into the real causes? Could there be a […]
The Perils of Cybercrime: How Meta Can Better Protect Users from Scams and Brandjacking
In an era where digital platforms dominate our daily lives, the issue of cybercrime has become more pressing than ever. Recently, a concerning example of this emerged with a misleading deepfake video featuring Emeritus Professor Tim Noakes, which falsely advertised “erection dysfunction pills.” Despite accruing half a million views before its removal, the incident underscores […]