TIM NOAKES JOINS PRHSA AUTHORS TO MAKE BANTING AFFORDABLE
TIM NOAKES JOINS PRHSA AUTHORS TO MAKE BANTING MORE AFFORDABLE
30 November 2016
Penguin Random House (PRHSA) is proud to announce that Prof. Tim Noakes will co-write his next Banting book with PRHSA authors Bernadine Douglas and Bridgette Allan. The Banting Pocket Guide will be published in partnership with The Noakes Foundation (TNF) early in 2017.
Noakes, who started the Banting revolution in South Africa, and TNF are passionate about making the Banting lifestyle affordable and accessible to all South Africans. Douglas and Allan share this objective and have already made the low-carb, high-fat (LCHF) diet more inclusive with their books The Banting Solution and Die Banting-oplossing, published early in 2016.
The Banting Pocket Guide will be user-friendly and provide all the tips and advice readers will need to start, successfully conclude and maintain their Banting diet. It will also offer more affordable solutions and include products that are more accessible to people of all walks of life. The author trio and TNF are also planning further Banting titles in this line with PRHSA.
On his decision to join PRHSA and The Banting Solution authors Douglas and Allan, Noakes says: “The focus of TNF’s Eat Better South Africa! campaign is to take the Banting Revolution to all South Africans. I am very appreciative of the chance to partner with Bernadine and Bridgette to advance our common goal – to help all South Africans understand that what we eat each day is a key determinant of our long-term health. This book provides practical information of how we can eat high-quality, healthy foods, even on a restricted food budget.”
PRHSA is thrilled to have TNF on board. The foundation is a non-profit corporation founded for public benefit. Its aims are to advance medical science’s understanding of the benefits of an LCHF diet by providing evidence-based information on optimum nutrition that is free from commercial agenda. Jayne Bullen, manager of TNF says: “We are excited about this new partnership to support dietary changes needed in all populations with a clear message of Ubuntu behind it. Noakes’s proceeds from this book will go towards the TNF’s Eat Better South Africa!”
Douglas and Allan feel very privileged to have Noakes and his foundation involved in their next book. Allan said: “With the involvement of Tim and his fantastic team I am tremendously excited at the potential that The Banting Pocket Guide has to improve health across South Africa.” Douglas added: “It’s an absolute honour to have Prof. Noakes and The Noakes Foundation on board to take a healthy lifestyle to the next level.”
PRHSA is also looking forward to publishing the follow-up to Noakes’s Challenging Beliefs in 2017. The new book will include more on the LCHF diet and the highly controversial HPCSA trial.
For more information on the book, contact Surita Joubert at firstname.lastname@example.org|
021 460 5462 or visit www.penguinbooks.co.za
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For more information on The Noakes Foundation (TNF), contact Candice Spence at email@example.com
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