Eat Better South Africa!

Eat Better South Africa! (EBSA) is the community outreach branch of The Noakes Foundation, and is an intervention programme aimed at educating people from lower income areas, teaching them to get better by eating better.

EBSA’s mission is to educate underresourced community members about the dangers of excessive sugar and carbohydrate consumption, and to teach them how to make better food choices through dietary education, meal and budget planning, and general nutritional awareness.


A percentage of sales from our affiliate products are donated to Eat Better South Africa! which allows The Noakes Foundation to keep giving back and helping poor communities get better by eating better.

Eat Better South Africa!

Men and women from these under resourced areas sign up to a 6 week course where they learn about the effect of sugar and carbs on the body. We show communities how to overcome sugar addiction, how to budget for and prepare healthier foods, and coach them on the benefits of following a low carbohydrate high fat lifestyle and the effects this has on high cholesterol, blood pressure, obesity, diabetes and insulin resistance.

Every week the groups meet at a central place in the community to listen to a short educational presentation by a guest speaker, share their experiences, have their blood pressure, blood glucose and insulin levels tested and weight loss tracked.

In all participants we consistently see improvements in weight, blood glucose levels, blood pressure, and energy levels. Many have come off their blood pressure and cholesterol medication within 3 weeks and have significantly reduced household expenditure on food and medication.

The first intervention was implemented in the Ocean View community. The program has since reached other Western Cape communities including Delft, Villiersdorp, Observatory, Lavender Hill and Atlantis, and recently has extended to Johannesburg and Durban.

Eat Better is funded through the generosity of our donors and through proceeds from our affiliate program. The Foundation is currently looking for funding to run several of these community intervention programmes based on the low carbohydrate eating science. If you think your brand has what it takes to become an affiliate of the foundation, please email