Sami is a triathlon world champion and co-founder of the leading online real estate company, Trulia. Business and endurance sports are his main passions.

He believes that if you can measure it, then you can improve it and he certainly lives this mantra out. He’s rowed across the Pacific Ocean, competed in Ironman tournaments and continues to push himself to the extremes of physical performance. Sami is a self-proclaimed data geek and has a spread sheet for everything. He’s a stickler for numbers and is constantly searching for the next big adventure.

Donal O’Neill is the producer of the “Cereal Killers” movie franchise. He is a former international athlete and passionate activist for better food and smarter exercise.

Gary is an American author whose main hypothesis is that carbs stimulate the secretion of insulin which leads to fat storage. Originally focused on physics, his main interests now lie with nutrition and medicine.

He’s an alumnus of Harvard and Stanford Universities. Gary rose to prominence with his controversial publication, What If It’s All Been a Big Fat Lie?, and has become one of the world’s leading low-carb diet experts.

Bruce Fordyce is a South African marathon and ultramarathon athlete. He is best known for having won the South African Comrades Marathon a record nine times, of which eight wins were consecutive, earning him the title of ‘World’s greatest Ultra Marathon runner’.

In addition to writing two books, he is also a motivational speaker, columnist, running coach and a LCHF enthusiast.

David Pocock is an Australian rugby legend, playing for both the Brumbies and the Wallabies. Outside of rugby, the sportsman has close ties to his home country, Zimbabwe; he is the co-founder of EightyTwenty Vision, an organisation that focusses on maternal health and food and water security in rural Zimbabwe.

Besides being an environmental activist and Ecological Agricultural Systems student, David is an avid supporter of the LCHF lifestyle, saying that the diet is suitable for his high intensity rugby profession. His dedication to optimum health and fitness makes him an ideal ambassador for the LCHF movement.

Euodia has been married for over 20 years and is a mother to three sons. She studied drama at UCT and has been an actress for 23 years. She is currently the coordinator of EAT BETTER SOUTH AFRICA! and runs the development of information and training of the programme.

She is a Level 2 TRE (Tension and Trauma Release Exercises) practitioner and is currently completing a diploma in counseling at SACAP (South African College of Applied Psychology).

Andre’s mission is to inspire people to optimise every aspect of their life. An ex military/corporate executive with over 30 years experience in leadership and coaching, today Andre helps people achieve their goals, with a very strong focus on improving his clients health, habits, relationship with food and physicality. Endurance sports and Health are his main passions. He is a USA and Australian certified Triathlon Coach, a certified personal trainer, and executive coach.

He has run 8 Marathons he competed in 70.3 Triathlons and is training for his first Full Ironman. His aim in working with The Noakes Foundation is to drive change in our world with respect to eating better, optimised health covering the mental, physical and emotional. 

Nina Teicholz is a New York Times bestselling investigative science journalist who has played a pivotal role in challenging the conventional wisdom on dietary fat.

Her groundbreaking work, The Big Fat Surprise, which The Economist named as the #1 science book of 2014, has led to a profound rethinking on whether we have been wrong to think that fat, including saturated fat, causes disease. In opeds, interviews, and articles, Teicholz continues to explore the political, institutional, and industry forces that prevent better thinking on issues related to nutrition and science; published in the New York Times, the New Yorker, the British Medical Journal, Gourmet, the Los Angeles Times and many other outlets.

Zoë reads, writes and speaks in the field of diet and nutrition. A Cambridge University graduate (economics/maths), Zoë had a very successful career in blue chip organisations before leaving corporate life in 2008 to pursue her passion.

She completed a PhD in public health nutrition in 2016 following a complete RCT/epidemiological examination of the global dietary fat guidelines. Author of six books and active blogger (zoeharcombe.com), Zoë was honoured to be one of ‘Tim’s Angels’ at the ‘Banting for Babies’ hearing.

Dr Caryn Zinn is a New Zealand Registered Dietitian and a Senior Lecturer at AUT University, NZ, where she currently focuses her research work on whole-food, low carbohydrate, healthy fat (LCHF) nutrition and its application to metabolic health and sports performance.

Caryn also has over 20 years of consulting experience as a dietitian. She has an extensive range of clients in her private practice, and is well-versed in the application of both the mainstream and the more contemporary, whole-food, LCHF nutrition approach to a variety of population groups.

She is a co-author of two books What The Fat? Fat’s in Sugar’s out, and What The Fat? Sports Performance. Her current mission is to work alongside mainstream dietitians and shape the thinking of the dietetic profession as a whole.

Brian is the Managing Director of the South African subsidiary of a FTSE100 company that has nothing to do with health and wellness. Through his own personal health challenges and in working with his colleagues and team he became more aware of the necessity of work life balance, living a healthy life and the impact each has on the other.

Brian’s leadership purpose to “build a healthy business with a high performance team based on honesty, openness and trust. Inspire others through his actions and behaviours to challenge themselves, embrace the possible, and live fulfilling/ healthier lives”, drives the way he works with his teams and others in his day to day interactions. Despite being very active he was overfat for the first 46 years of his life having nick names the likes of The blob, Blubber and Fatman.

He tried many diets, however nothing was sustainable. It was then that he came accross the LCHF lifestyle through Prof Noakes’ book “Challenging Beliefs” and it started a him on learning journey that helped him lose weight, but more importantly changed his health and his life. He is passionate about living a healthy lifestyle relating to all aspects of his life. He wants to improve not just his life span, but more importantly his health span and loves sharing his journey and what he has learned with others.

Brian enjoys doing endurance sport events, including like ultra marathons, endurance cycling events as well as triathlons having completed two full Ironmans. He wants to make a difference and believes that by working with the Noakes Foundation and creating more awareness he can do that.”

Dr Anthony Chaffee is an American medical doctor and Neurosurgical resident who, over a span of 20+ years, has researched the optimal nutrition for human performance and health. It is his assertion that most of the so-called chronic diseases we treat as doctors are caused by the food we eat, or don’t eat, and can be reversed with dietary changes to a species specific diet.  He began University at the age of 16 studying Molecular & Cellular Biology with a Minor in Chemistry, which culminated in an MD from the Royal College of Surgeons.  He is an All-American rugby player, former professional player in England and America, and has also trained in MMA fighting at AMC Kickboxing in Kirkland, Washington More recently, he volunteered as a doctor in the refugee camps in Bangladesh, helping the survivors of the 2017 genocide in Burma of the Rohingyan people.

Sean is not your typical endurance cyclist.

10 years ago he had a light bulb moment post the death of his father, who passed away from oesophageal cancer. After deliberating over the loss of his father and various family members on both his mother’s and father’s side who had mostly passed away from cancer or cardiac disease he came to the conclusion that there is a direct link to what we put into our bodies and that sugar is creating a fertile ground for various diseases. Sean has slowly but surely discovered more about how the processed food industry is pushing a narrative to keep us hungry by getting us hooked on sugars.

Sean has pursued disproving the narrative that one requires carbohydrates to fuel one’s physical events and exercise. In 2020 he once again started to push the barriers of performance by embarking on endurance rides and performing at levels that would leave most sports scientists scratching their heads. He has been able to perform above his Functional Threshold Power (FTP) for extended periods and multiple times after 5 hours of riding, without the effects of hypoglycemia. Sean would only consume salt and water during these feats.

He has truly championed the cause of LCHF and more so to be a beacon of light for others and inspire them to think out of the box. We look forward to helping Sean on his journey and to further spread our message of healthy eating to the world.

Neil Gyte is a seasoned business executive with a passion for metabolic health. After spending over two decades in the tech industry, Neil embarked on a transformative journey to address the root causes of chronic diseases. Inspired by his personal health challenges and the profound impact chronic illness has had on his family and loved ones, Neil made it his mission to help 1 billion people achieve metabolic health.

Neil pursues this mission through:

Education: As the founder of 1bmh.org, Neil simplifies the complexities of metabolic health, offering educational resources and tools to empower individuals on their wellness journey.

Awareness: With thought-provoking challenges like “Zero-Two-Lomond,” Neil swam 22 miles across Loch Lomond in 12 hours, consuming zero calories, to showcase the human body’s incredible ability to use fat as fuel.

Products: Neil serves as the Chief Business Officer at RxSugar, a groundbreaking company revolutionizing the sugar industry with allulose — a metabolically healthy alternative to traditional sugar.

Neil’s journey is a testament to his unwavering commitment to creating a healthier world, one step at a time.